Atari announced the creation of a new blockchain division as part of an organizational change within the company.
In a press release publicized on Tuesday, the gaming giant revealed the creation of two new divisions – Atari Gaming and Atari Blockchain.
The first will focus on continuing development work on the Atari catalog of titles popular of retro games, as well as the restarted VCS consoles.
As part of the announcement, Atari also revealed that current CEO Frédéric Chesnais will head Atari’s blockchain division, while Wade J. Rosen will take over as the company’s new chief executive. Prior to the announcement, Rosen was the chairman of Atari’s board of directors.
For Atari Blockchain, the statement revealed that the new division will focus on taking advantage of emerging opportunities at the intersection of gaming and blockchain technology. With about 2.7 billion players worldwide, the gaming industry is often identified as being ready for disruption with the blockchain.
According to the announcement, Atari Blockchain will work on integrating the Atari Token (ATRI) into the company’s gaming ecosystem. This planned integration is said to cover Atari-based blockchain games, as well as the digital token economy in VCS.
Atari Blockchain will also be responsible for leading the company’s involvement in the non-fungible token space.
Atari launched its ATRI token in November 2020, after raising about $ 1.5 million in a round of private sale. Even before launching its token, Atari was already involved in the cryptocurrency and blockchain space. In 2018, its holding company, Atari SA, announced plans to invest in cryptocurrencies.
The gaming giant responsible for pioneering home video game consoles in the 1970s also partnered with some startups that work with blockchain games and NFT metaverse scenarios.
As previously reported by Cointelegraph, Atari partnered with the blockchain gaming ecosystem Enjin in December 2020 to integrate the iconic IP and licenses of the former into the latter’s platform.
In March, Atari also partnered with Decentral Games to create a virtual casino.
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