The team behind the token Floki Inu (FLOKI) – inspired by Elon Musk’s pet dog of the same name – has signed a sponsorship deal with Italian football giant SSC Napoli.
SSC Napoli was founded in 1926 and is one of the most popular professional teams in Italy. The historic club won its first Serie A title in 1987, led by the late world football icon Diego Maradona and currently ranks first in the league for the 2021-2022 season.
Here’s the official tweet from SSC Napoli about partnering with #FLOKI.
Go and show them love, Vikings! https://t.co/cSfZxvkUCc
– Floki Inu (@RealFlokiInu) November 23, 2021
According to a announcement On Tuesday at SSC Napoli, the Floki Inu logo depicting a Shiba Inu dog wearing a Viking helmet will be displayed on the backs of Napoli jerseys and on LED signs around the team’s stadium until the end of the current season.
Avid Napoli fan and Cointelegraph CEO Jay Cassano said he was “excited to see the club become more involved with the industry” and emphasized the importance of crypto partnerships in professional sports as a path to greater adoption of cryptoactives:
“We are seeing cryptoactive companies and projects targeting sports wherever possible, from the NBA to European football leagues. Presumably this will promote wider adoption. Leagues like Serie A and La Liga have been much more lenient with cryptocurrency sponsorships than, say, the NFL.”
Floki Inu’s team has added Napoli to its list of partner football clubs, which includes Kerala Blasters from the Indian Super League and Cádiz from the Spanish La Liga. The Floki Inu appears to be following a similar route to the FTX exchange, which aggressively pursued numerous partnerships with traditional sports teams in 2021.
Napoli didn’t reveal whether it’s a multi-year sponsorship deal or how much Floki Inu spent on the partnership. Floki Inu’s marketing department noted in the announcement that the move was part of the project’s ambitions to be “the best known and most used cryptocurrency in the world”.
Hey, @cz_binance, if Napoli beats his Lazio, @RealFlokiInu $FLOKI receives a listing of multiple pairs on @binance…find your counter bet and I accept! #BSC $BNB #sponsorship vs # flokiinu #partnership https://t.co/kJ9o87vS44
– Nick Hellmann (@CryptoHitmann) November 23, 2021
The Floki team has been working on a “major marketing push” since the end of September with the project declaring which allocated $1.5 million to advertising campaigns. O Floki Inu took aim London as a key location with its branding featured on the city’s transport services, but the ads proved controversial and attracted the attention of the UK advertising regulator, the Advertising Standards Authority (ASA).
According to a report The BBC on Friday, ASA said it was “reviewing a wide range of ads in this industry” to assess whether they break advertising rules regarding complex jargon and misleading information. However, the Floki Inu team said their ads were “legally released” and contained statements about the volatility of cryptographic assets.
Earlier this month, team Floki Inu also signed a sponsorship deal with the boxing star and two-time heavyweight champion of the world Tyson Fury. As part of the promotional agreement, Fury will be present at a play-to-earn NFT game nicknamed Valhalla.
The Ethereum-based token was released in June earlier this year, and Etherscan shows that there are about 49,461 FLOKI hodlers, with a fully diluted market capitalization of $1.8 billion.
In the last 24 hours, the price of FLOKI has risen about 12% to stand at $0.00018840 at the time of writing this article, with trading volume reaching about $25.2 million within that period, according to to CoinGecko.
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