British car company Lotus carswhich manufactures sports and racing cars, has announced “plans to launch nonfungible tokens (NFT)”.
It also mentioned that “The partnership between Lotus and NFT PRO marks the debut of the car brand in Web3 mode, creating a community – and exciting new opportunities – for Lotus customers, NFT collectors and cryptophanes.”
It went on to say that NFTs are “the next innovative project from Lotus Advanced Performance, a business split launched earlier this year.” Each NFT in the collection is “self-created by Lotus Design” and comes
'pay tribute to the pioneering spirit of the iconic performance car brand.‘
Simon Lane, Director, Lotus Advanced Performance, said:
“Lotus has always talked about cutting-edge innovation, and the move to Web3 in this way, with a truly customer-driven NFT program, is another excellent example of that. Working with NFT PRO, a true expert in the field, means we are guaranteed to deliver truly memorable content to the new digital Lotus fan community.“
And Christian Ferri, CEO of NFT PRO, said:
“Lotus has chosen NFT PRO to help it enter the world of Web3 seamlessly… It is a privilege to partner with such an iconic British car brand and help the Lotus Advanced Performance team connect with a new generation of fans. This announcement is just the beginning of this cooperation.“
In January, the legendary supercar manufacturer Car Lamborghini (“Lamborghini”) seized on the world of digital assets by announcing the release of the first non-fungible token (NFT) collection called “Space Time Memory” next month.
According to Lamborghini Press releaseSwiss artist Fabian Oefner was chosen as the designer of this NFT collection because “his work is known to explore the boundaries between time, space, and reality.”
The press release also mentioned that “the project consists of two different elements – a physical work of art in the form of the Lamborghini Space Key and a digital work that has not yet been revealed.”
“I was intrigued by creating this project at the intersection of the digital and physical worlds … The car and its components, something physical and real, are turning into something digital that never existed. And a piece of carbon fiber, something physical and concrete, serves as the key to accessing the digital experience of a work of art. In both cases, there is a metamorphosis from the physical world to the digital world.“
The press release stated that “scanning the QR code written on the carbon fiber of the space key after returning from Oefner’s space will give access to the NFT, blurring the boundaries between physical and digital.”
According to a report The Vergen Oefner’s NFT design is one of the automaker’s most popular cars, drifting through the darkness of space and falling apart. As The Verge pointed out, the artistic style of Lamborghini’s NFT differs sharply from the popular cartoons in the Bored Ape series.
h/t – CryptoGlobe